LIVING PROOF
ABOUT THE BRAND
Living Proof is a science-driven haircare brand founded in 2005 by a team of MIT scientists and renowned hairstylists with one mission: to solve the toughest hair challenges through true innovation. Known for its patented technologies and award-winning formulas, the brand delivers solutions that address the root causes of frizz, volume, and damage—rather than masking them. With over 120 patents, more than 200 industry awards, and a reputation for high-performance results, Living Proof blends cutting-edge research with effortless beauty, earning global recognition and loyalty from professionals and consumers alike.
SERVICES
Content Creation · UGC Management · Talent Casting
OUR WORK & RESULTS
We developed and executed a full-funnel UGC strategy to amplify Living Proof’s presence across its website, retailer pages (including Sephora and Ulta), and social platforms. Leveraging our end-to-end UGC management expertise, we sourced, directed, and optimized creator content that showcased sustainability efforts, expert styling tips, educational insights, and culturally resonant trends. This curated approach strengthened brand affinity, boosted performance metrics, and reinforced Living Proof’s position as a leader in science-backed haircare.
