SOLIA

Living Proof is a science-driven haircare brand founded in 2005 by a team of MIT scientists and renowned hairstylists with one mission: to solve the toughest hair challenges through true innovation. Known for its patented technologies and award-winning formulas, the brand delivers solutions that address the root causes of frizz, volume, and damage—rather than masking them. With over 120 patents, more than 200 industry awards, and a reputation for high-performance results, Living Proof blends cutting-edge research with effortless beauty, earning global recognition and loyalty from professionals and consumers alike.